The Journey

The Origin Story

Joe "Uncle Joe" Sanders is a competitor, creator, and cultural architect shaping a new era of golf. His story begins in Nashville, Tennessee, where a youth basketball teammate's backyard par-3 introduced him to the game. The early years were pure curiosity—drivers, putters, grips, and shafts cycled through in an obsessive search for feel. That tinkerer's mindset became his competitive edge.

In July 2024, everything aligned. After years of grinding without the results he knew were inside him, Joe experienced what he calls a God-given unlock—the moment when mechanics, rhythm, and mind finally clicked. Within days he pured thousands of shots and knew his life had changed. He sold his house, cleared debts, became his own sponsor, and invested in a complete competitive kit—treating golf like the profession it had already become in his mind.

Now a +3.5 handicap, Joe combines elite competitive goals with mentorship energy—competing, creating, and architecting a movement where golf meets culture, family, and design through his player-owned brand, STONES GOLF.